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Sex 430 Kings Road London

History

It first began when Malcolm McLaren opened at what was called Paradise Garage, which had a small shop behind it where Mclaren sold records and eventually Teddy Boy clothes: this evolved into his own store, which he ran with Vivienne Westwood, called Let it Rock, selling Teddy Boy clothes. They later moved further down the road to open a rubber and leather fetish wear store which they named SEX. Famously, the Sex Pistols auditioned Johnny Rotten in the shop.^[1]

SEX was by no means the only boutique of its kind on the King's Road and by the time British punk rock developed a larger following, there were competitors including; Boy, Granny Takes A Trip & Beaufort Market. SEX received many famous visitors, including Adam Ant, The Sex Pistols, Bromley Contingent; and had their own little following such as Helen Wellington Loyd, store workers like Chrissie Hynde, Jordan, Debbie Juvenile and others. This store became very famous in the punk rock scene and produced such famous clothes as the Cambridge Rapist T-shirts, the shirt featuring cowboys drawn by Tom of Finland, "Destroy" shirts, "venus" shirts, "tits" shirts, fetish wear and others.

From SEX the store then became Seditionaries which sold mainly the same clothes but with more of a music aspect and gradually drifted away from selling leather gear. Goods sold by the two stores are still on sale, many second-hand or reproductions.

"I wanted a major, major, major change. I thought we can't keep selling these old remnants and things, we've got to do something tougher and harder: it's all too sweet, and the store, for fuck's sake, is too goddamn popular. So it's got to close, no question about it. No more brothel creepers, no more drainpipes, no more of this rock 'n' roll clothing and get rid of that fucking jukebox (1)" ~Malcolm McLaren

External links

• Only anarchists are pretty Photos and information.
• Sex & Seditionaries Clothing designed by Vivienne Westwood & Malcolm McLaren circa 1975-1979.
• Punk Pistol Seditionaries tribute site to clothing designed by Westwood & McLaren.
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• 1 The sex behind the pistols . The Times (September 6, 2003). Retrieved on 2007-12-17. “‘The idea was we were the Pistols from the SEX shop,’ recalls Matlock. ‘In the Kings Road we were near to Granny Takes a Trip and Anthony Price’s shop. You would see the Faces and Bryan Ferry going there to get their clothes. Malcolm told us they were a bunch of w*****s and we agreed with him. Even though they were all loaded and we didn’t have a pot to p*** in it was a good attitude to have.’”
  

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